From behind the lens to in front of it.
For years I made videos for other people. Weddings, brands, whatever paid. I knew how to make things look cinematic, but I kept watching creators with a phone and zero film background pull millions of views while beautiful work sat at 200 plays.
That bugged me enough to study it properly. In March 2024 I started posting for myself and treated it like a lab. Every reel was an experiment: hooks, first frames, story structure, pacing. I kept what worked and killed what didn't, daily.
The account has since passed 408K followers and the videos have passed a billion views across Instagram, TikTok, and YouTube. Brands like DJI and SmallRig started showing up in my DMs. Not because I got lucky, but because I turned attention into a repeatable system.
Now I split my time between making content and helping founders and brands do the same, either done for them by my team or taught straight from my playbook.